Ritchie Bros Providing the Philippines a World of Choice

by Philippine Resources - March 10, 2022

Photo credit: Ritchie Bros.

Driven by long term infrastructure growth, the expansion of mining activity and post COVID-19 recovery plans, the demand for construction and mining equipment in the Philippines for the medium to long term is strong. Coupled with global supply chain constraints and long lead times for buying new equipment from OEMs and their dealers, equipment users in the Philippines are now, more than ever, looking around the globe for quality used equipment.

Ritchie Bros., the global marketplace of choice in the used machinery industry, has more channels and opportunities for Filipino customers to buy and sell equipment in the global marketplace.

Ritchie Bros. pioneered live public unreserved auctions in the Philippines when they conducted auctions for the benefit of Pinoys equipment owner in the mid to late 1990s in Subic Bay. Live public unreserved auctions is how Ritchie Bros. has secured its unparalleled reputation over the past 60 years. Scheduling an auction date, marshaling hundreds if not thousands of late model quality used equipment into one auction yard, and inviting the public to bid. All assets in our unreserved auctions are sold, regardless of the final sale price, benefiting both buyer and seller.

Ritchie Bros. has replicated this model around the globe, with over 50 permanent auction facilities located in 14 counties around the world (North America, Europe, Asia, the Middle East, and Australia).

But as the needs of the market change and technology advances, Ritchie Bros. provides sales channels and offerings that meet the dynamic needs of our customers. Our live public unreserved auction, with thousands of assets, is still the backbone of our business. However, to match the needs of our customers, we have also developed other sales and buying channels. IronPlanet is our online only auction platform, our 24/7 marketplace, Marketplace E, allows customers to buy equipment through offer and negotiation, while Ritchie Bros. Private Treaty, provides the ability to buy and sell assets discretely with Ritchie Bros.

Each of these unique channels allows our customers more choice and timely opportunities to buy and sell equipment. Each one is uniquely formulated to provide our customers with solutions for every situation they may face. Online only platforms make it easy and convenient to purchase equipment from anywhere in the world.

Ritchie Bros. comprehensive sales solutions give you a choice of selling channels through our global network.

Our unreserved online auctions

Ritchie Bros.’ unreserved auctions help you sell heavy equipment and machinery for the best price. Since we shifted to online auctions through our Timed Auction system, we’ve seen record-breaking bidder participation and sales results.

Our reserved online auctions

IronPlanet offers a convenient way to sell equipment quickly from your yard to a global buyer base. With the sale and transaction all taking place online, it’s a service designed to work with your schedule and location.

Our 24/7 marketplace

With Marketplace-E, our 24/7 online marketplace, you can set a minimum price and let us take care of finding the buyer. You can decide to sell from your own location or at one of Ritchie Bros. yards.

Our Ritchie Bros. Private Treaty

Ritchie Bros. facilitates private treaty negotiations for a wide variety of specialized and high-value heavy equipment and industrial assets. Buying is easy: just contact us to arrange an inspection and make an offer. We will handle confidential negotiations between you and the seller, and manage the settlement of transactions.

Ritchie Bros. in the Philippines

With the vision to serve the needs of our customers in the Philippines, Ritchie Bros. has set up a Philippine Country Representative based in Manila. Chris Edwards has more than 20 years’ experience in the equipment trading business in the Asia Pacific region and conveniently located in Manila to serve your needs. Have assets to sell? Need to find quality equipment for your project? Reach out to Mr. Edwards for a no-obligation consultation on how Ritchie Bros. and its many sales and distribution channels would be best for you and your situation.

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Philippine Resources - August 31, 2021


With global OEM production slow-moving due to the pandemic and secondhand equipment prices reaching new heights, Ritchie Bros. Senior Territory Sales Manager Chris Edwards is encouraging consignors in the Philippines to bring their assets to market. Chris Edwards, who is based in Manila, was appointed at the beginning of 2021 to accommodate rising demand in the Philippines. Chris Edwards “Ritchie Bros. has a long-standing reputation in the Philippines. The first Ritchie Bros. auction ever hosted in Asia was in Subic Bay in 1994. We pioneered the auctioneering business in the Philippines with permanent live auction sites from 1994 to 1999, now we’re back with a new office in Manila to support buyers and sellers in the Philippines” said Mr. Edwards. “We have returned to the Philippines as the global market appetite for used equipment and machinery has burgeoned over the last 18 months with no sign of demand slowing down. “Philippine mining companies have experienced record-breaking quarters and rising commodity prices. This is a great time to bring used equipment to our global market and get the best possible price. We continue to secure great results for mining companies across Asia through our various sales channels. “We have Territory Managers all throughout the Asia-Pacific region ready to help consignors get the best price for their used equipment. As world-leading asset remarketers, with expertise on the ground, our comprehensive sales solutions give consigners a choice of selling solutions through Ritchie Bros. Auctioneers unreserved auctions, IronPlanet reserved auctions, or our 24/7 Marketplace-E.”  Ritchie Bros. sold more equipment and machinery in 2020 than any other auction company. The Covid-19 pandemic has continued to accelerate acceptance of large-scale online equipment sales and purchases. Since shifting to exclusively online auctions, the market leader has continued to see record-breaking bidder participation, strong buyer demand, and outstanding results for sellers. Need help selling your assets? Contact Chris Edwards on +63.917.149.8545 or cedwards@ritchiebros.com


Philippine Resources - November 08, 2021

Ritchie Bros. Japan National Auction to attract buyers in the Philippines

Ritchie Bros. will conduct its largest auction of the year in Japan, selling more than 200+ vehicles, equipment items and trucks at its site in Narita on November 24-25. The Japan National IronPlanet Auction is set to be the largest of the year, with more inventory to be added daily. Day one of the auction (November 24) dedicated to over 140 passenger vehicles while day two (November 25) will focus on trucks and equipment. “Our Japan auction is a great opportunity for customers in the Philippines to source high quality Japanese equipment from the most trusted name in the equipment business,” said Chris Edwards, Ritchie Bros. Senior Territory Sales Manager for the Philippines. “Day one of the auction will feature 140 vehicles including passenger vans, sedans and utility trucks, and on day two a huge selection of excavators, dozers, and wheel loaders, and dump trucks will go under the hammer.” "We've seen a steady growth of buyers from the Philippines attending our online auctions in Japan over the last two years, and we expect that trend to continue," said Mr. Edwards. "The majority of used equipment imported into the Philippines comes from Japan because of its convenient proximity and reputation for quality assets. Buyers in the Philippines choose Ritchie Bros. to source their used equipment due to our longstanding reputation in the Philippines as the trusted global marketplace and our commitment to fairness and transparency.” Specific equipment highlights in the Japan auction include a 2007 Cat 320D, a 2009 & 2008 Cat 311DRR, a 2003 Cat 740 Art Dump Truck, a 2001 Sakai TS160-7 Pneumatic Roller, and a 2011 Kubota R430Z Wheel Loader. Bids can be made online in real time at ironplanet.com. The auction will begin promptly at 8:30 a.m. local Narita time on November 24, 2021. Chris Edwards, who is based in Manila, was appointed at the beginning of 2021 to accommodate rising demand in the Philippines. “We have returned to the Philippines as the global market appetite for used equipment and machinery has burgeoned over the last two years with no sign of demand slowing down.” Ritchie Bros. sold more equipment and machinery in 2020 than any other auction company. The Covid-19 pandemic has continued to accelerate acceptance of large-scale online equipment sales and purchases. Since shifting to exclusively online auctions, the market leader has continued to see record-breaking bidder participation, strong buyer demand, and outstanding results for buyers and sellers. Ritchie Bros. will be conducting the auction through its online auction platform IronPlanet and will be the final auction in Japan for 2021. This is an ideal sale for Philippine buyers to acquire quality used equipment from Japan before the new year. For more information, head to www.ironplanet.com. For support with registration and bidding, contact Chris Edwards on +63.917.149.8545 or cedwards@ritchiebros.com


Philippine Resources - December 07, 2021

Partner with Ritchie Bros. to sell your assets and maximize the value of your fleet

When it’s time to upgrade your fleet, it’s not always easy to maximize the value of your redundant assets. Most equipment owners lack the resources or knowledge of how to properly remarket assets and market them to national, regional, and global markets. The key to remarketing your equipment is understanding current local and global market trends, identifying key attributes that create value for your assets, and reaching motivated buyers through targeted marketing campaigns. To accomplish these goals and ensure you get the most return for your machines, you need to partner with a company that has the experience, market knowledge, and marketing reach to ensure a successful sale. Ritchie Bros. has multiple sales channels to match the right channel with the customers’ needs and requirements. Ritchie Bros. Unreserved Online Auctions Ritchie Bros. IronPlanet Online Reserved Auctions Marketplace E – 24/7 Global Marketplace Ritchie Bros. Private Treaty – negotiation and sale of your equipment for cash. Chris Edwards, Philippines Sales Manager, is based in Manila and can assist sellers through the entire process, from evaluation, assessment of assets, providing recommendations, and ensuring global marketing campaigns are reaching the most motivated buyers. Combining your assets with Ritchie Bros. expertise and experience is a solution for success. For more information about how to partner with Ritchie Bros. in the Philippines, visit www.ritchiebros.com or contact Chris Edwards, Philippines Sales Manager, at +64 917 149 8545 or cedwards@ritchiebros.com

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