As the Philippines moves toward smarter and more sustainable transport systems, one company is positioning itself at the heart of that transformation: Geotab, a global leader in connected transportation solutions.
With the launch of Geotab Ace in Southeast Asia, the company introduces an AI-powered digital assistant that brings fleet management to a new level of intelligence and simplicity. By enabling users to access insights through natural language, Geotab Ace transforms complex telematics data into clear, actionable information for fleet operators, utilities, and government agencies.
Founded in 2000, Geotab is a trusted provider of telematics and data-driven fleet management solutions, with more than 4 million connected vehicles worldwide. Its open platform and marketplace offer a broad range of applications that help organizations improve efficiency, safety, and sustainability. The company continues to pioneer innovations in AI and analytics to support smarter mobility ecosystems globally.
To learn more about the company’s regional strategy and its vision for the Philippine market, Philippine Resources Journal (PRJ) sat down with Ezanne Soh, Senior Regional Manager, APAC at Geotab, who shared insights on expansion plans, customer empowerment, and the evolving role of AI in fleet management.
Geotab Ace Launch and Regional Expansion
PRJ: Following the Southeast Asia launch of Geotab Ace, how does Geotab plan to expand its presence and customer base in the Philippines?
Ezanne Soh: The Philippines is a key market for Geotab’s regional growth. With Geotab Ace now available on the MyGeotab platform, we’re scaling through close collaboration with local partners that already support transport, logistics, and utilities fleets.
Our goal is to make fleet intelligence available to every operator — from national agencies maintaining road assets to private logistics providers in various Philippine cities. By bringing intuitive AI into existing telematics systems, we help operators accelerate their digital transformation without adding complexity.
Local Market Opportunities
PRJ: What factors make the Philippines a strategic market for Geotab, and how does the company plan to address the specific challenges faced by local fleet operators?
Ezanne Soh: Fleet operators here face some of the toughest operating conditions in the region — dense urban congestion, high fuel prices, and ageing vehicles. Geotab Ace helps turn these pain points into opportunities for improvement. For instance, a manager can instantly see which trucks lose the most hours to traffic or which delivery routes waste the most fuel.
By transforming raw telematics data into clear, conversational insights, Ace enables faster decisions that improve uptime, safety, and cost control.
Customer Adoption and Use Cases
PRJ: How do you envision fleet operators in the Philippines using Geotab Ace to improve operations in areas such as fuel management, driver behavior, and safety monitoring?
Ezanne Soh: Geotab Ace acts as a digital assistant for fleet managers. Users can simply ask, “Which vehicles used the most fuel this week?” or “Were there any driver safety alerts yesterday?” and get an instant, data-backed answer. This helps managers identify inefficiencies, improve driving habits, and make faster operational decisions without needing to build reports manually.
Beyond simplifying data, Geotab Ace also applies predictive safety and maintenance analytics to enhance fleet performance. It can identify risky driving behavior before incidents occur and analyse vehicle health data to anticipate service needs, reducing downtime and improving reliability. By integrating trip data, zone activity, and exception events, Ace provides a holistic view of fleet health and performance, enabling operators to take proactive action on both driver safety and vehicle upkeep.
PRJ: Are there any early adopters, pilot programs, or success stories from Philippine fleets that you can share?
Ezanne Soh: We’re currently working with regional partners and local fleets exploring how Geotab Ace can be integrated into their operations, particularly in logistics, utilities, and infrastructure management.
Globally, Geotab customers are already seeing measurable impact. We’ve seen reductions in idle time, improved safety compliance, and faster, data-driven decisions using Geotab Ace.
A great example is our recent case study with Métrica Móvil in Mexico — one of Geotab’s long-standing partners, which integrated Geotab Ace directly into its IRIS Fleet™ management platform. The integration was completed rapidly, providing fleet managers with instant, conversational access to insights in both English and Spanish. It showcased how Geotab Ace can be seamlessly embedded into existing systems to deliver real-time, actionable intelligence.
These results demonstrate the scalability of Geotab Ace and reinforce what’s possible as we bring the same technology and expertise to Southeast Asia and the Philippines.
AI, Data, and Localization
PRJ: Given the country’s traffic patterns and logistics infrastructure, how is Geotab Ace designed to interpret and simplify complex fleet data for Philippine users?
Ezanne Soh: Local fleets face diverse and unpredictable conditions — from heavy stop-and-go traffic in Metro Manila to long provincial routes. Geotab Ace interprets this complexity in context. For example, it can distinguish between idling caused by traffic and idling due to driver behavior, giving managers a more accurate understanding of what’s really happening on the road.
Unlike traditional dashboards, Geotab Ace delivers personalized insights based on each fleet’s unique configuration — from vehicle mix to operational zones — and even remembers previous interactions to provide more relevant answers over time.
PRJ: How does Geotab ensure compliance with the Philippines’ Data Privacy Act and maintain customer trust when handling sensitive telematics data?
Ezanne Soh: At Geotab, we understand that our customers’ data is essential to their business operations, which is why protecting it is one of our highest priorities. We embed privacy into every stage of product design and development through our Privacy by Design framework, ensuring responsible innovation and strong data governance from the ground up.
Our approach to data protection is guided by clear principles. We collect only what’s necessary (data minimization), apply rigorous security and access controls, and adhere to data residency requirements by storing and processing information in the appropriate geographical regions. Whenever possible, we also de-identify or anonymize data to further safeguard personal and confidential information.
In practice, this means Geotab complies fully with international standards such as GDPR. We maintain a comprehensive data governance framework, supported by dedicated legal, privacy, and compliance teams, as well as an Enterprise Data & AI Risk Committee that reviews all major AI-related initiatives. Every new innovation, including Geotab Ace, goes through rigorous security testing, ethics assessments, and Privacy Impact Assessments (PIAs).
Our goal is simple: to ensure that customers can trust us with their data. By making privacy and security integral to every part of our business, we deliver technology that is not only powerful but also responsible and transparent.
Sustainability and Electric Mobility
PRJ: With the Philippines gradually moving toward electric vehicle adoption and sustainability, how can Geotab Ace support local operators in transitioning to greener fleet operations?
Ezanne Soh: The shift to electric vehicles is picking up across Southeast Asia, and the Philippines is part of that movement. Many fleets are starting small by electrifying specific routes or vehicle types, and data is essential to making those decisions confidently.
Geotab supports this process through our EV Suitability Assessment (EVSA), which uses real-world telematics data from the world’s largest dataset on EV performance. It helps operators identify which vehicles are best suited for electrification based on factors such as route length, charging availability, weather conditions, and cost efficiency.
Geotab Ace complements this by making sustainability insights easy to access through natural language. A fleet manager can ask, “How much could I reduce emissions if I replaced half my fleet with EVs?” or “Which vehicles are using the most fuel this month?” and get an instant, data-backed answer. By combining EV analytics with conversational AI, Ace helps operators track emissions, understand range performance, and plan their transition to cleaner transport within the same platform they already use to manage daily operations.
Our goal is to make sustainability practical, helping fleets meet their environmental targets while improving efficiency and reducing costs.
Collaboration and Ecosystem Building
PRJ: Is Geotab exploring potential partnerships with local technology providers, government agencies, or logistics associations to strengthen its presence in the Philippines?
Ezanne Soh: Collaboration is a core part of how we operate at Geotab. We’re always looking for opportunities to work with local partners — from technology providers and industry associations to government agencies — to advance shared goals around safety, sustainability, and digital transformation.
As we expand in the Philippines, we’re exploring ways to strengthen this ecosystem and ensure our solutions complement national efforts to modernize transport and logistics. We believe collaboration will play a vital role in helping fleets of all sizes adopt new technologies responsibly and effectively.
User Empowerment and Capability Building
PRJ: Beyond data insights, how does Geotab plan to help Philippine fleet managers and drivers build digital literacy and maximize the use of AI-driven tools like Ace?
Ezanne Soh: We’re investing in on-the-ground enablement such as training sessions, webinars, and partner workshops designed to help users build confidence with AI. Fleet managers quickly see how much time Ace saves by automating daily reporting or compliance checks.
That experience builds trust in data and shifts decision-making from reactive to proactive.
Future Outlook
PRJ: Looking ahead, what are Geotab’s long-term goals for the Philippine market, and how do you see AI shaping the future of the country’s fleet and transport industry over the next five years?
Ezanne Soh: Our long-term goal is to help make every Philippine fleet data-driven, safer, and more sustainable.
Within the next five years, we expect AI to be embedded in every stage of fleet management — from predictive safety alerts to automated maintenance scheduling and sustainability reporting.
By partnering with local stakeholders, Geotab aims to be the trusted data partner supporting this evolution of the nation’s transport ecosystem.
Through Geotab Ace, the company is redefining how fleets in the Philippines harness the power of AI and telematics to drive efficiency, safety, and sustainability. By combining innovation with local collaboration, Geotab is helping pave the way for a more intelligent and connected transport future.
